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Korean beauty brands. Without borders.

European growth,
made beautifully
simple.

Unbound Ventures grows Korean beauty brands abroad, whether you're launching or already selling outside Korea. With our team on the ground in Seoul, we work with brands directly, in person.

Start a conversation See the two routes
  • Two routesKeep or sell your stock
  • One partnerCompliance to customer
  • Built for growthMarketplaces and retail
500M+Consumers
2Routes
1Goal
$38M+Sales generated for brands

Channels we build for

  • Amazon
  • TikTok Shop
  • Zalando
  • bol.com
  • Douglas
  • Notino
  • Boots
  • Superdrug

Two routes to market

Two ways in. One way forward.

The real difference is who holds the stock. The team, the channels and the goal stay the same.

Route 01 Stock held by you

Managed Growth

You hold the stock. We grow the channel.

Amazon in the US, UK and Europe. Most brands start in the US.

For brands that want to keep control. You might already sell in Europe and want a partner who performs, or you're ready to launch and want it done properly.

  • Amazon and marketplace advertising
  • Listings, A+ content and storefronts
  • Account health, stock planning and support
  • Seasonal content and promotions
  • Weekly reporting and a monthly review

A one-off setup fee, then a share of the growth we create. No monthly retainer.

Amazon verified partner

Amazon Ads Verified PartnerAmazon SPN Verified Partner

Best for

Growing on Amazon USKeeping controlSwitching partnersAlready set up in Europe
Talk to us about Managed Growth
Route 02 Stock held by us

Distribution

We buy the stock. We build the market.

UK and Europe only.

For brands that want a committed partner in market. We buy your stock on agreed trade terms, then take it all the way to the customer.

  • Import, registrations and compliance
  • Stock held in market
  • Amazon, marketplaces and retail
  • Marketing funded by us
  • One partner across every channel

Wholesale purchase orders. No management fee.

Acceptance criteria

  • 5,000+ units a month sold to end customers
  • In Western markets: US, UK, EU, Canada or Australia
  • Up to 3 brands a year accepted into the programme

Three-month average across the products we would carry, verified from your sales reports. Shipments to distributors and retailers don't count.

Best for

New to EuropeClean wholesale revenueReady for retail
Talk to us about Distribution

How it works

From factory floor to front door.

Whichever route you choose, we take care of every step between your factory and your customer.

01 / 05

Made by you.

Your formula, your factory, your brand. We start from what already sells.

Cleared for Europe.

Registrations, labelling, import and compliance, sorted before a single case ships.

Live where people shop.

Amazon, European marketplaces and retail shelves, set up and ready to sell.

Found by the right customers.

Advertising, content and search, built for the way each market shops.

At their door.

Orders delivered, reviews building, sales compounding. Then we take you into the next market.

Every step. One partner.

HOMENEW MARKETSFactoryComplianceStorefrontSearchFront door

Ready to ship

12 pallets

Export pricing agreed

Compliance cleared

CPNPSCPNLabelsResponsible Person

Live in 6 markets

UKDEFRITESNL

4.6 average rating

Ad sales

+32%TACoS 11%

Delivered

Next day

128 new reviews

  1. 01

    Made by you.

    Your formula, your factory, your brand. We start from what already sells.

  2. 02

    Cleared for Europe.

    Registrations, labelling, import and compliance, sorted before a single case ships.

  3. 03

    Live where people shop.

    Amazon, European marketplaces and retail shelves, set up and ready to sell.

  4. 04

    Found by the right customers.

    Advertising, content and search, built for the way each market shops.

  5. 05

    At their door.

    Orders delivered, reviews building, sales compounding. Then we take you into the next market.

Every step. One partner.

Track record

Two routes. Same goal: growth.

Before Unbound, our founders spent years growing consumer brands on Amazon and in retail. That experience sits behind every brand we take on, whichever route it chooses.

$38M+

Sales generated for brands

500+

Amazon listings managed

12

Marketplaces worked across

500M+

Consumers across the UK and EU

Meet the team

The people behind the routes.

A small team, so you deal directly with the people doing the work, with one of us in the UK and one between Germany and Korea.

Ollie StannardUK

Ollie Stannard

Amazon and Marketplace Growth

Ollie has run marketplace advertising since 2018 and has managed over £10m in ad spend across drinks, food and beauty brands. He leads advertising, content and the day to day running of every account.

Jakob OrtliebGermany / Korea

Jakob Ortlieb

Brand Partnerships and Business Development

Jakob leads brand relationships and business development, from first conversations to signed partnerships. With boots on the ground in Korea, he opens doors across Asia as well as Europe, building the relationships that take a brand from marketplace to shelf.

FAQ

Questions brands ask us.

Short answers to what comes up most on a first call. If yours isn't here, ask us directly.

Which route is right for us?

If you want to keep your stock and accounts, Managed Growth fits. If you'd rather sell to one partner who runs the market, Distribution. Not sure? Start with Managed Growth and decide once the numbers are in.

Do we need a UK or EU VAT number?

For Managed Growth in the UK or EU, yes, because you sell on your own account, and we'll introduce a VAT agent. For Amazon US, no. For Distribution, no. We import the stock and sell it ourselves.

How does Managed Growth work commercially?

A one-off setup fee to build or rebuild your account, then a share of the sales growth above your current baseline. No monthly retainer. There's a minimum term so the launch has time to work, then it rolls monthly. Ad spend stays with you.

How does Distribution work commercially?

We buy your stock outright through wholesale purchase orders on agreed trade terms. There's no management fee, and we fund the marketing.

Can we move from Managed Growth to Distribution?

Yes. At the month six review we look at the numbers together. Once you meet the distribution criteria, we can move to buying your stock.

We already work with an agency. Can we switch?

Yes. We take over your accounts, campaigns and content with a planned handover, so nothing stops selling while it changes hands.

Do you only work with Korean brands?

Yes. We work only with Korean beauty brands. Part of our team is based in Seoul, so we can meet you in person and work closely with your team in Korea.

Which channels do you cover?

Managed Growth covers Amazon in the US, UK and Europe, usually starting in the US. Distribution covers Amazon, European marketplaces and retail in the UK and Europe. We add channels such as TikTok Shop UK one at a time when the numbers support it.

Who will we actually work with?

The founders. We keep a small roster, so you deal directly with the people doing the work.

How do you report on performance?

Weekly reporting, a monthly review call, and progress reviews at month three and month six against KPIs we agree at the start.

What happens on the first call?

We look at where you sell today, your margins and where you want to grow, then tell you honestly which route fits, if either does. There's no obligation.

Still deciding? Tell us where you sell today and we'll recommend a route.

Start a conversation

Contact

Let's talk growth.

Book a call with Jakob, or send us a message. We'll look at where you sell today and tell you honestly which route fits.

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Send us a message

Prefer email? jakob@unboundventures.de